Home News A-10 secures long-term deals with ESPN, NBC Sports and CBS Sports Network

A-10 secures long-term deals with ESPN, NBC Sports and CBS Sports Network

Almost every game the Rams play this season in their new Atlantic 10 home will be aired on one network or another. In the coming seasons, there’s a good chance we may erase the “almost” from that last sentence.

The Atlantic 10 announced this morning the league has reached 8-year deals with ESPN, NBC Sports Group and the CBS Sports Network. The agreements begin during the 2013-2014 season and according to the A-10 will “more than double the men’s and women’s basketball national exposure”.

The A-10’s official release goes on to say that, “beginning in 2013-14, all 14 conference members will be in the top 65 media markets in the country and the Atlantic 10 media footprint will reach over 33 million television households, which is approximately 33 percent of the US television market”.

“Our commitment to basketball at the highest level has allowed us to leverage our national exposure in the best way possible for the Atlantic 10,” stated Bernadette V. McGlade, A-10 Commissioner. “Partnering with ESPN, CBS Sports Network and NBC Sports Network for the next eight years is truly a historic moment for the A-10 and its member institutions.”

The agreements provide over 192 total basketball exposures, 146 on the men’s side including quarter and semifinal coverage of the Atlantic 10 basketball tournament.

VCU leaves the CAA and their almost exclusive deal with NBC Sports Network for the broader A-10 coverage that will include 30 potential men’s basketball appearances on ESPN, ESPN2 and ESPNU, 54 on CBS Sports Network and 50 on NBC Sports Network.

“The Atlantic 10 is a very deep conference with a proven track record of success at the highest levels of the sport,” Burke Magnus, ESPN Senior Vice President, College Sports Programming told A-10 officials. “This long-term extension will continue to serve fans with the Conference’s premier content across ESPN, ESPN2 and ESPNU into the next decade.”

AGREEMENTS FACTS

Terms

  • Eight-year agreement.
  • 2013-14 athletic season through 2021-22 athletic season.

Finances

  • Not Disclosed
  • Provides a significant increase in the Conference’s television rights

Platforms

  • ESPN, CBS Sports Network, NBC Sports Network
  • Additional Commitments through NBC Sports Network’s Regional Sports Networks

Basketball Regular Season Programming

  • 146 men’s basketball exposures and 46 women’s basketball exposures.
  • ESPN/ESPN2/ESPNU: 14 regular season men’s basketball games; Two women’s basketball games
  • CBS Sports Network: 25 national men’s basketball games; Eight women’s basketball games
  • NBC Sports Network: 25 national men’s basketball games; Six women’s basketball games

Basketball Championship Programming

  • ESPN for men’s and women’s championship finals
  • CBS Sports Network for men’s and women’s championship semifinals
  • NBC Sports Network for men’s and women’s championship quarterfinals

Olympic Sports Programming

  • Provisions of the new agreements provide for national exposure for a variety of Olympic sports events
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VCU School of the Arts (BFA '07) and Center for Sport Leadership (M.Ed. '10) alumnus, Mat has followed VCU basketball since the Sunbelt days when he'd attend games with his father. Worked as a graduate assistant in the VCU Sports Information Department for the '09-'10 season, but has covered VCU basketball for VCURamNation.com since 2007.

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