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VCU Athletics unveils new logo, visual identity

VCU unveiled a series of logos as a part of VCU Athletic’s new visual identity today. The process started over a year ago and was narrowed down by a number of constituency groups from 16 initial concepts, to four finalists, to the finished product you see below.

The complete rollout will take roughly a year to complete but new merchandise is already available in the VCU bookstore. As for basketball, new uniforms and a center court logo won’t come about until next season.

VCUlogos

VCU School of the Arts (BFA '07) and Center for Sport Leadership (M.Ed. '10) alumnus, Mat has followed VCU basketball since the Sunbelt days when he'd...