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HAVOC Unlimited Collective Launches to Support Name, Image, Likeness for VCU Student-Athletes

RICHMOND, Va. – HAVOC Unlimited Collective is set to launch to support Virginia Commonwealth University (VCU) student-athletes’ name, image and likeness (NIL) revenue opportunities. The collective will roll out its support of VCU student-athletes of all sports in a phased approach, beginning with basketball. HAVOC Unlimited Collective seeks to be the nation’s leading supporter-funded NIL facilitation platform and aims to position student-athletes for sustained success in the NIL arena.

Why have a collective?

In order to enhance the student-athlete experience and for VCU Athletics to remain competitive on the court and fields of play, we need to compete and win in the NIL arena. HAVOC Unlimited Collective will help student-athletes capitalize on and monetize their NIL, while providing opportunities for all of Ram Nation and the community to contribute and engage with the student-athletes they passionately support. 

How?

Student-athletes will profit off of their name, image and likeness by participating in activities that include, but are not limited to, community service, public appearances, marketing campaigns and events, as well as social and digital media opportunities.

Who?

Alumnus Rodney Ashby will lead the collective, along with a Board of Directors comprised of business leaders and former student-athletes associated with VCU. A former men’s basketball student-athlete for the Rams and 1994 VCU graduate, Ashby currently serves as color analyst for men’s basketball broadcasts on the Rams Unlimited Network. 

“We are excited to partner with VCU’s loyal supporters, local businesses, alumni and fans to provide a resource that will offer an avenue for Ram Nation to confidently support and connect with VCU student-athletes, while enhancing the student-athlete experience at VCU,” Ashby said.  

HAVOC Unlimited Collective is not affiliated with the University. However, it will work with the VCU Athletic department’s internal NIL staff and administration to maintain compliance with NCAA guidelines and, above all, ensure all parties are acting in the best interests of VCU’s student-athletes. 

For more information or to find out how to support the collective, contact [email protected]vocunltd.com or visit our website at www.havocunltd.com

A two-time graduate of VCU (School of the Arts '07, Center for Sport Leadership '10), Mat is a co-founder of VCU Ram Nation and a longtime fan as the ...

Ramaholic

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Wow! This is going to compete with the RAF for community $$. The players deserve the $$. The donor benefits on the NIL are better than what the RAF offers. Of course the RAF gets you seating points.
This is a game changer for VCU Athletics.
 

Ululating Daddy

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Wow! This is going to compete with the RAF for community $$. The players deserve the $$. The donor benefits on the NIL are better than what the RAF offers. Of course the RAF gets you seating points.
This is a game changer for VCU Athletics.
I hope folks understand that nothing has changed in the scope the athletic department has to fund. This has to be an additional funding stream. That's simply how the landscape is today.
 

fmrick

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Wow! This is going to compete with the RAF for community $$.

Which is what makes it so interesting. We had an organization before NIL that was more of a fan support program. They also raised money that supported men's basketball. It was supposed to be a vehicle to raise money for scholarships for men's basketball, as well as helping to get fans involved with the program and helped facilitate more fans traveling to away games.

That program was ENDED by VCU. They claimed that by raising money from fans and businesses, the group was in competition with the RAF. So, VCU slowly took it over, took over the money the group had in the bank, and once they had control, simply ended the program.

Can't wait to see how the VCU administration sees this new effort. Should be interesting.
 

MattRock

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Which is what makes it so interesting. We had an organization before NIL that was more of a fan support program. They also raised money that supported men's basketball. It was supposed to be a vehicle to raise money for scholarships for men's basketball, as well as helping to get fans involved with the program and helped facilitate more fans traveling to away games.

That program was ENDED by VCU. They claimed that by raising money from fans and businesses, the group was in competition with the RAF. So, VCU slowly took it over, took over the money the group had in the bank, and once they had control, simply ended the program.

Can't wait to see how the VCU administration sees this new effort. Should be interesting.
VCU administration fully supports this effort. This is one of the ONLY ways that VCU is even going to have a chance at competing with other programs for recruiting and SPECIFICALLY player retention, which is going to become a much bigger issue.
 

Mistachill

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I saw a kid from Liberty in a commercial the other day similar to what you would see with a NBA player. Times are changing.
 
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Wow! This is going to compete with the RAF for community $$. The players deserve the $$. The donor benefits on the NIL are better than what the RAF offers. Of course the RAF gets you seating points.
This is a game changer for VCU Athletics.
The RAF donations have been decreasing the last 5 years at all levels, as has season tickets. (5,000 available about 2,100 sold this season July 2022)
 

fmrick

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The RAF donations have been decreasing the last 5 years at all levels, as has season tickets. (5,000 available about 2,100 sold this season July 2022)

...and there has been a concerted effort recently to increase donations. It begs to wonder, was that effort started to get in front of this?