Football doesn’t just matter. It is the only thing that matters in college athletics, financially, for those conferences and schools that sponsor and play football.The Big Ten payout is enough to make distance not matter. The Big East payout is not. Football matters.
UCLA and USC will get at least $20 million per year more moving to the Big Ten from the Pac 12. As you say, that “pay raise“ is enough to overcome logistical issues for all of their sports.
Last edited: