- Feb 9, 2010
Bill has bought $2,500 worth of beer each year for the last 20 years, Tom has purchased $25,000 worth of beer for each of the last two years. Which one is more likely to spend $25,000 on beer next year? Loyalty is a wonderful thing and all things being equal, one should reward loyalty, but if one can inspire loyalty from a high value new customer, the choice is obvious.Bill who donated $2,500.00 every year for 20 years is SOL. Tom who's donated $25,000.00 for two years is likely in good shape. I understand where the money trumps loyalty. Monday morning Quarter Backing but isn't long term loyalty via the donor points a better option over the long term? Any word on what they are doing with the Capital Campaign folks?