PRock, I have no problem with the AD spending time wooing new big money donors either. I just dont want him to do so at the expense of those who have given money as well as non-financial support faithfully year in and year out.No arguements, good points—one area of professional specialty is loyalty/engagement program efficiacy, so I’m a sucker for the loyalty perspective. The growth perspective would be a bit more empirical—whereby each year the expected value (lifetime or otherwise) of different customer targets is estimated and resources are allocated towards those with the highest expected value—clean and direct, but to your point makes loyalty transactional which is dangerous.
Bigger picture, this donor has no issues with AD spending more time and providing incentives to the big money, as I see that it benefits the program and longer term objectives.
You can do both but thus far Ed hasn't IMO.