I believe you need to look back around 20 or 25 years to see how the actions of a very small group of donors have impacted the program to where it is today. Not only did they do it with money (most weren't/aren't wealthy people) but they would go out and "Sell" the program. I have no ties to VCU whatsoever other than a long time supporter/donor would regularly give me his extra tickets, always selling me on me how good VCU would be in the very near future, I needed to get in before it was too late. Within a couple of years, I and my family became addicts and financial supporters for a couple decades now. No chicken and egg for me, without an effort from supporters and staff to build a program, culturally and monetarily, there likely would not have been a JC, AG, SS a F4, BB training center, the A-10 without these believers/dreamers. It seems this group hasn't forgotten the history, the history that most of the current department has little or no knowledge of.I guess it's a bit of chicken and egg about what comes first, success or donations. I would anticipate that the ROI on a dollars spent towards improving the program, e.g. dedicated practice space/newer equipment/nice confines, is higher than a dollar spent towards enhanced donor relations. And no, I'm not saying you can spend nothing on donor relations, just saying that an utilitarian approach to average donors probably maximizes the program's potential.
Also, just be clear, I'm not saying your feelings or opinions are wrong, but rather what would be more important to me if I were a season tix holder.