I used to be of the mindset that the rankings didn't matter. However, I have done a 180 on this topic. You make an excellent point, and it is the one point that made me change my opinion a while back. In today's world especially, the "free" publicity that goes with being ranked and having your highlights shown on ESPN and CBS, makes it a potentially valuable recruiting tool. For a school like VCU, with fewer resources than most of the top 25, that free publicity from being in the top 25 is incredibly important.I agree with one caveat. For us, it does matter as any shine we receive as a program helps us recruit and promotes our program. Agreed as to basketball it really doesnt matter that much. But being a mid major we need to stay in the public eye to remain relevant. There may be a kid somewhere that brags to his buds that VCU is in his final group and he's considering going there. Buddy says VCwho? and he responds dude great program, great facilities, great location, great fans, and "we" are ranked.