Y’all don’t think VCU makes money off of his basketball program? That final four run changed enrollment for VCU. I think it added like a 2.5% increase in admissions which is like millions of dollars not to mention the national exposure. Enrollment is what makes the money and having a good basketball program does help with that. At the end of the day colleges are a business, they wouldn’t invest so much and their basketball program if it didn’t benefit them.