Color me somewhat pessimistic. We have been notably unsuccessful in landing recognizable, big corporate sponsors to VCU Athletics. This NIL initiative might push some of these companies over the edge to our side. Not so much bc Zeb endorsing something is going to bring in any additional customers, but rather the need for meaningful outside corporate support has never been greater. So the companies that support the program will be deemed as saviors to the program in a manner never seen before. The couple of big, best of breed companies will (or at least should) have there brands ubiquitous with VCU Athletics and the University as a whole.