NIL is new and shiny right now. Two-three years, money will be less readily available to throw away. For example, last year Kansas spent just over $4 mil to only make it to the 2nd round of the dance, which ties them with two other times in the past 20 years. The other 17 years they actually did better. If they dont do any better over the next 3 years, less is going to be available and they are going to spend less. There are roughly 69 P4/5 schools and all of them wont make the tournament. And less than 15 will make the “sweet 16” which is a marker of success. No NIL was too far to the right and unlimited NIL is too far to the left. The needle will settle somewhere between the two in a couple years